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We Make Pigs Fly!

Business can sometimes feel like trying to make a pig fly. Changing business dynamics, constant technology shifts that hand the competitive advantage to your competition overnight, plus a whole long list of other factors make trying to stay ahead of the curve difficult. DigiThinkIT helps you stay ahead of the curve, and your competition. 

We are not only technologically adept to almost any technological challenge you may face but we also understand the business implications of technology. That's why we work with you to discover how your business can benefit from technology through digital solutions for mid-sized businesses.

From web presence solutions, to cloud applications, to business process automation, we ensure that your business always stays ahead of the technological curve and in front of your competition. And yes, we actually believe we can make pigs fly!

 

Our Digital Strategy Solutions go to the heart of your business needs, reducing costs. Through business process automation and innovative business-centric solutions, we shave off extra expenses that come from business inefficiencies, redundant technologies and outdated legacy systems and methodologies. 

Increased efficiency in a business translates into faster customer acquisition, order processing and overall turnaround times. This makes your business more nimble and better equiped to adapt to rapidly changing market realities with regards to competition, customer trends, technology changes, etc. 

At the end of the day, all we are concerned about is the profitability and success of your business, because we know that is what matters most to you. Through business-centric applications of various technological approaches, we work for the overal outcome of boosting your company's profits. 

 

Recent Blog

Copyright Challenges In the Information Age of Today

Information today is as ubiquitous and endemic as the very air we breathe. It’s on our phones, televisions, computers, cars, cafes, bedrooms, etc. Wherever you turn, information is being thrown at you to consume and subsume into your life. This is even worse when it comes to business where you are constantly collecting information and putting out information.

In the midst of all this information flying around, you have this party and that party filling copyright infringement complaints. From images, to music, to videos, everything is flying around the world at the speed of light and yet each piece of information was created by someone somewhere who could very well file a copyright infringement lawsuit against you. These are the times we live in and the following are some of the copyright challenges you’ll face in business and that you need to watch out for.

Shared Content

Through social media platforms, content becomes shared and re-shared so many times, it’s hard to figure out whether the content is royalty free or has copyright rights attached to it. As a business, the one thing you need to do to avoid infringing on the copyrights of others is to vet all the information shared before sharing it to the world. Additionally, avoid reposting what you see on social media on your website. While on social media, it is arguable that you are not using the content for your exclusive benefit but the moment it gets embedded or published on your site, you may be found culpable.

Focus More on Telling Stories than on Calls to Action

It’s a well-known fact that people love stories. That’s why Hollywood exists and box office movies make millions of dollars; we keep watching movies to listen to yet another story. When it comes to marketing, this fact is only beginning to emerge.

Adaptyl, an ad development technology company that facilitates marketing campaigns on social networks, recently run a marketing campaign on Facebook where they tested sequence (or storyline) adverts against call to action adverts.

In the former they downplayed the call to action and instead used teaser narratives to grab audiences’ attention while in the latter, they had the typical loud and center-forward call to action as the main message in the ad. In addition, in the sequential ads, they broke the ad campaign into a number of pieces, staggering the narratives over a number of installments. They then served both ads to identical audiences and the results were astounding:

Five Ways to Get Your Company in the Media without Buying Ad Space

Any publicity is good publicity, as the saying goes, and getting your company into the news always comes with some great perks. But this isn’t always easy. Media houses are in business to broadcast news, not help your business get more publicity. If you want them to help you do this, you’ll need to pony up some ad dollars to buy some ad space. But this does not have to be the case. With some smart moves and nifty publicity stunts, you can get your company, products or employees featured on the news and this will inevitably lead to some publicity for your company. Here I share with you a number of ways you can get the media to cover your business without having to pay any advertising fees.

Industry Events

Your business obviously belongs to one industry or another and this is a goldmine when it comes to free publicity. Get active in your industry and really rally other businesses in the area belonging to the same industry to come up with news-worthy activities and events. Because media houses love news-based stories, this is a great way to have them cover your business without necessarily seeming as if you are publicity hungry.

What Happens When Growth Slows and No One’s to Blame?

Businesses are in many ways similar to seasons. As seasons come and go, so do different phases in a business change in a phasic manner. These phases sometimes follow a regular bell curve or may follow an undulating curve but they almost always go through a down phase where nothing anyone does seems to stimulate growth.

You are tanking and there’s no one with the right answer. This happens especially to mid-sized companies that have exited the small company phase and hit the gas pedal to go through the scaling phase. You are therefore just at the threshold of becoming a large company but things just won’t budge. In this situation, many company owners and executives will resort to finger pointing, witch hunts and all manner of reactionary actions to stymie the downward trend or jumpstart growth. If this is your company, here are a few things that could be weighing your company down.

Automation

Technology and automation are at the heart of effective and growing companies. Have you automated as much as possible? How much more can you automate without becoming redundant? What technologies can you employ to increase production, cut down expenses and drive sales? Frequently, business owners will stick to a tried-and-tested way of doing things. This is great when you are starting off but not so when you need to stimulate growth. You need to hire a consultant to look at your business processes and help you figure out what parts need to be oiled and which need to be replaced altogether.

How to Help Your Employees Avoid Technology-based Time-wasting Practices in the Office

Technology is great. It creates efficiencies, shortens task time cycles, boosts communication and so much more. One big problem you will face with technology in the workspace will be time wasting. Sometimes your employees will get so caught-up in being “efficient” that they forget to get their work done. As the person in charge, you hold the key to helping your employees use technology constructively and productively and avoid the costly time-wasting habits that technology sometimes engenders. Here’s a rundown on how to do this.

Information overload

This is when your employees are constantly receiving a steady stream of information from multiple sources. This could be email, a chat application, the office mobile group chat, desktop notifications and so much more. The more information an employee has to process, the less productive they become. To avoid this, streamline your communications into two batches, real-time and time-phased. Real time may be a chat application such as Yammer or a phone call while time phased could be email. The point is to limit the number of communication apps the office uses. Limit this to a simple chat app and email and this will reduce information overload.