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We Make Pigs Fly!

Business can sometimes feel like trying to make a pig fly. Changing business dynamics, constant technology shifts that hand the competitive advantage to your competition overnight, plus a whole long list of other factors make trying to stay ahead of the curve difficult. DigiThinkIT helps you stay ahead of the curve, and your competition. 

We are not only technologically adept to almost any technological challenge you may face but we also understand the business implications of technology. That's why we work with you to discover how your business can benefit from technology through digital solutions for mid-sized businesses.

From web presence solutions, to cloud applications, to business process automation, we ensure that your business always stays ahead of the technological curve and in front of your competition. And yes, we actually believe we can make pigs fly!

 

Our Digital Strategy Solutions go to the heart of your business needs, reducing costs. Through business process automation and innovative business-centric solutions, we shave off extra expenses that come from business inefficiencies, redundant technologies and outdated legacy systems and methodologies. 

Increased efficiency in a business translates into faster customer acquisition, order processing and overall turnaround times. This makes your business more nimble and better equiped to adapt to rapidly changing market realities with regards to competition, customer trends, technology changes, etc. 

At the end of the day, all we are concerned about is the profitability and success of your business, because we know that is what matters most to you. Through business-centric applications of various technological approaches, we work for the overal outcome of boosting your company's profits. 

 

Recent Blog

Mobile App or Mobile Web? Depends.

There’s a lot of conflicting data when it comes to whether businesses should use native mobile apps such as Android and iOS or invest in mobile websites. Both divides cite numbers that are very compelling and hard to deny. This, however, only works towards creating an even more complex and confusing landscape for business owners to navigate. A mobile strategy is a must for any business owing to the huge number of Internet users using mobile devices to access information online so it goes without saying that it’s not a wildcard that you can simply flip a coin on and make a decision. So how do you choose whether to go for an app or mobile web and should you even be picking or going with both?

There’s no simple answer to this because different businesses have different mobile use scenarios. For instance, when it comes to e-commerce, mobile apps are a huge win for companies. However, when it comes to consuming other types of content such as a company website or news, users tend to favor the mobile web. But why is this the case? It’s a simple matter of convenience and context. When you click a link to a story, you don’t want to be told to download an app, you want to open it in your browser, consume it and move on. If it’s not something that requires a specific set of circumstances and tools, such as e-commerce, then it’s easier and more convenient to simply open a browser window to access it.

Five Lessons We Learnt on How to Run a Crowdfunding Campaign the Right Way

Crowdfunding is one of those buzzwords that has gained a life of its own and earned its place in the English lexicon of modern terms. In a word, crowdfunding refers to welcoming the public to voluntarily fund your project in exchange for certain perks or rewards. This could be the product you are building when it finally hits production, a personalized copy of the book you are writing and so on. When it comes to startups, crowdfunding is the Holy Grail of proof of concept and product-market fit. The uncertainty of building a product, which has not previously existed in the market you are targeting, offers the very real possibility that you could invest your life savings in producing it only for it to be a market flop. Crowdfunding solves this dilemma. But there’s a method to this. Fresh from running and successfully completing our own crowdfunding campaign, here are some lessons we have learnt of how to run a crowdfunding campaign the right way.

#1. Think through your concept thoroughly

Ideas pop up all the time and for those with an entrepreneurial knack, this means a few ideas every day. They may be great sounding but most of them have no business case. For your idea to move from your head to paper, it has to first make sense to you and a few people around you. But not as an idea, as a business. There’s a world of a difference between an idea and a business and you need to distinguish these two before anything. If people will pay money for your idea, then it has a business case. If people just like your idea but will not cop over some cash for it, then it’s just a great idea and should remain as such. I’ve started this far out because killing non-business ideas at this step will save you a lot of heartache and lost money.

How to Use LinkedIn to Recruit the Best Talent in the Market

LinkedIn is one of those social media platforms that have a certain gravitas to it that you feel a bit intimidated when you log in. It’s not the sort of place you’ll post idle stuff like, “What a game that was!” because somehow it seems that’s just too trivial for LinkedIn. It’s a mature and serious platform, so you must behave the same.

Well, when it comes to recruiting, this is a good thing. LinkedIn is the world’s largest network of professionals and right there in that network lies your next stellar hire. If you’ve gone through the hiring process, you know it’s a painful and arduous task. You put up the job position and you get a flood of responses. Trying to figure out who is qualified and who isn’t is the next headache. Let’s not even get started on the actual interviewing process. This is one way of recruiting.

Another way that could save you a lot of time and effort is headhunting on LinkedIn. It’s the perfect recruitment ground. Everyone has listed their professional credentials, they have a really good mug shot (not the one they were at the beach in 2010) and they are primed for recruitment. So here are some pointers on how to go about this the right way:

Don’t send/ post group messages!

It may seem easy to just do an email blast to all the potential candidates in your area but this is a big no-no. One thing people on LinkedIn and LinkedIn themselves hate is spam. Because that is spam. If you cannot address the people you are reaching out to on a one-on-one basis, then cease and desist.

Copyright Challenges In the Information Age of Today

Information today is as ubiquitous and endemic as the very air we breathe. It’s on our phones, televisions, computers, cars, cafes, bedrooms, etc. Wherever you turn, information is being thrown at you to consume and subsume into your life. This is even worse when it comes to business where you are constantly collecting information and putting out information.

In the midst of all this information flying around, you have this party and that party filling copyright infringement complaints. From images, to music, to videos, everything is flying around the world at the speed of light and yet each piece of information was created by someone somewhere who could very well file a copyright infringement lawsuit against you. These are the times we live in and the following are some of the copyright challenges you’ll face in business and that you need to watch out for.

Shared Content

Through social media platforms, content becomes shared and re-shared so many times, it’s hard to figure out whether the content is royalty free or has copyright rights attached to it. As a business, the one thing you need to do to avoid infringing on the copyrights of others is to vet all the information shared before sharing it to the world. Additionally, avoid reposting what you see on social media on your website. While on social media, it is arguable that you are not using the content for your exclusive benefit but the moment it gets embedded or published on your site, you may be found culpable.

Focus More on Telling Stories than on Calls to Action

It’s a well-known fact that people love stories. That’s why Hollywood exists and box office movies make millions of dollars; we keep watching movies to listen to yet another story. When it comes to marketing, this fact is only beginning to emerge.

Adaptyl, an ad development technology company that facilitates marketing campaigns on social networks, recently run a marketing campaign on Facebook where they tested sequence (or storyline) adverts against call to action adverts.

In the former they downplayed the call to action and instead used teaser narratives to grab audiences’ attention while in the latter, they had the typical loud and center-forward call to action as the main message in the ad. In addition, in the sequential ads, they broke the ad campaign into a number of pieces, staggering the narratives over a number of installments. They then served both ads to identical audiences and the results were astounding: